In October 1999, two months before receiving his doctorate degree, Baird began the consulting firm known today as Griffin Hill Consulting. Since then, the business has developed into a firm known for its innovation and leadership. Some of their clients have included Nu Skin, Novell, and Xerox Connect. Griffin Hill has helped some its clients increase sales productivity by 300 percent and profit revenues by 400 percent.

When Dr. Scott Baird was deciding to name his company, he looked to the folklore of his family coat of arms for inspiration. The following legend shaped the name, Griffin Hill.

  • Thomas the Rhymer was known as a prophetic poet in 13th Century Scotland. By some, he was considered eccentric; others thought he possessed magical powers. Sir Walter Scott called him “the father of Scottish literature.”
  • While wandering in the hills of Auchmeddon, the traditional lands of the Baird family, Thomas the Rhymer observed eagles nesting in nearby cliffs. Inspired by the regal birds of prey, Thomas prophesied that “there shall be an eagle in the crag as long as there is a Baird in Auchmeddon.”
  • True to the prophecy, the eagles nested near the hills of Auchmeddon for more than three centuries. When the lands were sold, the eagles disappeared only to return when a Baird family descendant occupied the land again.
  • In the interring centuries, the Baird family has been linked to the hills of Auchmeddon and the noble eagle. Because of this association, the Baird family coat of arms depicts a griffin, a mythological creature with the head of an eagle. In later years, the Baird family received a large grant of land for rescuing King William the Lyon of Scotland from a wild boar. It is fitting, therefore, that the body of the mythological griffin is the body of a lion.
  • In honor of his ancestors and true to the family motto Viet Virtute (strength and courage), Dr. Scott Baird founder of Griffin Hill, adopted the symbol of the mythological griffin for his company.